5 Digital Marketing Tools for Dentist | How to Market Your Dental Practice

online marketing for your dental
practice is critical for your practice to survive and thrive during this
digital age and the longer you wait to implement online marketing strategies
the harder it will be for your dental practice to survive your competitors
that are already doing it when people search for a dentist they either go to a
search engine and search for local dentists in their area or they ask for
referrals from family and friends now if your dental practice doesn’t show up
online it doesn’t exist now people typically don’t associate dental visits
with having an amazing good time so having good online presence helps
relieve any anxiety a new patient may have about choosing your dental practice
over your competitors in this tutorial I’ll go over 5 digital marketing tools
you should use to market your local dentist practice to attract new patients
the first tool is the Google Keyword planner when doing online marketing as a
dentist it is highly important to start with a Google Keyword planner this tool
will help you learn what keywords and phrases your potential patients use when
searching for a dentist or particular dental service in your local area
this can help you create effective marketing campaigns using terms and
language your customers use if you want to increase more veneer or dental
implant patients within your practice you can use this free tool to get a
better idea as to how many people are searching for it in your local area
number 2 YouTube it’s important to remember that YouTube is owned by the
largest search engine Google YouTube happens to be the second largest search
engine adding this tool and video marketing into your marketing campaigns
will increase your chances of having your dental practice show up on the
first page of Google search results consider doing a virtual video tour that
can introduce your potential patients to your practice virtually create video
testimonies of happy patients or you can provide educational videos on various
dental procedures all of these videos will help you increase your awareness of
your dental practice the third is Google Places / Google my business this tool
allows you to create an online directory listing for your local dentists practice
these Google Places listings show up before organic search results hoping
your dentist practice show up on page one of search results making it easier
for new patients to find you make sure to include all of your service offerings
and you Google Places description as keywords to
help you show up higher than your competitor include pictures and YouTube
videos in your Google Places profile to help with search ranking results the
forum marketing 2 is a landing page sending customers to your company’s
website to navigate through all the information they’re looking for may
cause then they get lost and distracted with other various services you offer
confuse customers don’t buy or take action landing pages send customers
directly to information they are looking for without having to navigate and get
lost all over your website so let’s say for example you want more veneer
patients you can create a landing page that provides all the information
someone interested in veneers would want to know and after they get fully
educated and have trust with you they can even provide their email address to
get more information unbound and leadpages are tools that can
help you create beautiful and engaging landing pages without the need of hiring
a developer or designer the last tool we’ll go over is the SEM brush now
research shows that 80% of people who search online don’t go past page one of
search results so it is critical for your dental practice to show up on page
one this particular tool will help you spy on your competition to see exactly
what you need to do to outrank them on search results
this tool saves you a ton of time and guesswork by revealing your competitors
online advertising strategy and budget this will allow you to create a more
effective and profitable marketing campaign to dominate search results and
increase new patience I hope you found this information helpful and have some
ideas in how you can implement this into your dental practice if you are
interested in seeing how I can help you attract engage and retain your dental
patients feel free to contact me for a free consultation you

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